01 · The journal
For brokers, builders and PG owners · India
Listings that sell
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
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03 · In this section
Listings that sell · 5 min readCarpet, built-up and super built-up area: always say whichA 1,200 sq ft flat can mean three very different homes. What each area figure means, why buyers feel misled, and how to state area so nobody does.
Listings that sell · 5 min readProperty photos on a phone that don't look like phone photosYou do not need a DSLR or a photographer. You need a clean lens, daylight, a level phone and a shot list. Here is how to take listing photos that look considered.
Listings that sell · 4 min readHow to show price on a listing without losing trustPrice on request feels safe, but buyers read it as too expensive or not serious. Here is how to publish a price honestly, including what it covers and what it does not.
Listings that sell · 4 min readListing titles: what belongs in the first ten wordsYour listing title shows up in Google, on WhatsApp and on portals, and it is usually cut short. Here is what to put in the first ten words so the right buyer taps.
Listings that sell · 5 min readWhy every listing should carry its RERA numberA RERA number lets a buyer check your project in a few minutes, before they ever call. Why it belongs on every listing, and what to write when a property has none.
Listings that sell · 4 min readDon't delete sold listings: why they keep working for youDeleting a sold listing throws away a page Google already knows and the proof that you close deals. Mark it sold instead, and let it keep bringing you enquiries.
Listings that sell · 5 min readFloor plans: the one image serious buyers studyPhotos sell the feeling. The floor plan is what a serious buyer zooms into, forwards to family and argues over. What a useful plan shows, and how to make one.
Listings that sell · 4 min readAmenity lists that say more than 24x7 securityEvery listing promises power backup, security and a gym, so none of it stands out. Here is how to turn a generic amenity list into facts a family can actually use.
Listings that sell · 5 min readVideo walkthroughs without hiring a production crewA steady two-minute walkthrough on your phone shows how a home flows in a way photos cannot. Here is how to plan, film and publish one without a crew.