01 · The journal
For brokers, builders and PG owners · India
Getting found
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
02 · Latest
03 · In this section
Getting found · 4 min readStructured data, explained for a broker who hates jargonStructured data is a hidden label that tells Google and AI tools your price, area and locality as plain facts. What it is, what it does, and what it will not do.
Getting found · 4 min readHow ChatGPT and other AI assistants find a property agentMore buyers now ask an AI assistant who to call before they open a portal. How those tools find their answers, and what makes a property site readable to them.
Getting found · 4 min readSEO, AEO and GEO in plain English for property businessesThree acronyms, one idea. What SEO, AEO and GEO actually mean for a broker or builder, where they overlap, and why you should not pay for them three times.
Getting found · 4 min readSetting up a Google Business Profile for a real estate officeThe free listing that puts your office on Google Maps is often the first thing a client sees. How to set it up properly, and the mistakes that get profiles suspended.
Getting found · 4 min readLocality pages: the pages buyers actually search forBuyers rarely search for a broker. They search for a place: 2 BHK in Kothrud, PG near Gachibowli. A good locality page is how a small firm gets in front of them.
Getting found · 4 min readHow long it really takes a new property website to rankYour business name can show up within weeks. A busy locality takes six months to a year, and only with steady writing. The honest timeline, stage by stage.
Getting found · 4 min readWhy a guaranteed page one should make you walk awayAnyone who guarantees you page one of Google is promising something they do not control. How those guarantees usually get met, and what to ask for instead.
Getting found · 4 min readWhy your site's speed on a 4G phone decides who calls youYour buyer is on a 4G phone in a cab or a basement car park, not on office Wi-Fi. If your site is slow there, they call the next broker. How to check and fix it.
Getting found · 4 min readRank for your own business name before anything elseBefore you chase 'flats in Whitefield', make sure the people already looking for you can find you. Your own name is the easiest search to win and the costliest to lose.