01 · The journal
For brokers, builders and PG owners · India
Getting found, and selling faster
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
02 · Latest
03 · Every article
Listings that sell · 5 min readWriting a property description that makes the phone ringMost listings say spacious, prime location, all amenities, and buyers skip them. Here is how to write a description that answers real questions and brings the right calls.
Leads and enquiries · 4 min readThe five-minute rule for property enquiriesA buyer who enquires at 8:40 pm is thinking about your flat right now, and by morning may be talking to someone else. Here is how to reply while they still care.
For builders · 5 min readWhy a builder's project needs its own page, not just portal listingsPortals put your project in front of browsers. But when a buyer searches your project's name, what they find should be written by you, not pieced together from listings.
PG and rentals · 4 min readA PG listing that fills beds without endless phone callsMost PG enquiries ask the same few questions. Answer them on the listing itself, and the calls you do get come from people ready to visit.
Running the business · 4 min readYour own website versus portals: rent or own your visibilityPortals bring buyers while you pay. A website keeps working after you stop. How to think about renting visibility versus owning it, and why most brokers need both.
Listings that sell · 5 min readCarpet, built-up and super built-up area: always say whichA 1,200 sq ft flat can mean three very different homes. What each area figure means, why buyers feel misled, and how to state area so nobody does.
Leads and enquiries · 4 min readUsing WhatsApp for enquiries without losing track of anyoneWhatsApp is where property conversations happen, and also where leads quietly disappear. A few simple habits keep every enquiry visible, even as your team grows.
For builders · 5 min readConstruction updates that actually reassure buyersA drone shot captioned 'work in full swing' reassures nobody. Dated, specific, tower-by-tower updates do, and they take less effort than you might think.
PG and rentals · 4 min readShowing live room availability for your PGA listing that says 'rooms available' when you are full wastes everyone's evening. Here is a simple way to show which beds are free, and keep it true.
Listings that sell · 5 min readProperty photos on a phone that don't look like phone photosYou do not need a DSLR or a photographer. You need a clean lens, daylight, a level phone and a shot list. Here is how to take listing photos that look considered.
Leads and enquiries · 4 min readWhy portal leads cost more than the invoice saysThe portal package is only the visible part of the bill. Your time, shared enquiries and visibility that stops when you stop paying all belong in the sum too.
For builders · 4 min readShowing unit availability without forcing a sales call'Call for availability' sends many buyers straight back to the portal. Here is how to show what is left without giving away your whole inventory.
PG and rentals · 4 min readPut the house rules on the website, not in the first callGate timings, guests, food, notice period. If a resident only hears your rules after paying the deposit, you have set up the first argument.
Running the business · 4 min readChoosing a domain name for a real estate businessYour domain goes on every visiting card and hoarding for years. How to pick one people can spell after hearing it once, and why it must be registered in your name.
For builders · 4 min readBrochure downloads: should you ask for details first?A form in front of your brochure collects numbers. Whether it collects buyers is another question, and it may be hiding your best facts from Google.
Running the business · 4 min readOne-time build or monthly subscription: which suits a brokerPay once and look after it yourself, or pay monthly and let someone else. Neither is a trick. How to tell which one suits the way your office actually works.
Listings that sell · 4 min readListing titles: what belongs in the first ten wordsYour listing title shows up in Google, on WhatsApp and on portals, and it is usually cut short. Here is what to put in the first ten words so the right buyer taps.
Getting found · 4 min readLocality pages: the pages buyers actually search forBuyers rarely search for a broker. They search for a place: 2 BHK in Kothrud, PG near Gachibowli. A good locality page is how a small firm gets in front of them.
Running the business · 4 min readWhy enquiry emails land in spam, and how to fix itA buyer fills in your form and the alert goes straight to spam, so you never see it. Why that happens, in plain words, and the fix that sorts out most cases.
Listings that sell · 4 min readAmenity lists that say more than 24x7 securityEvery listing promises power backup, security and a gym, so none of it stands out. Here is how to turn a generic amenity list into facts a family can actually use.
Getting found · 4 min readRank for your own business name before anything elseBefore you chase 'flats in Whitefield', make sure the people already looking for you can find you. Your own name is the easiest search to win and the costliest to lose.