01 · The journal
For brokers, builders and PG owners · India
Leads and enquiries
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
02 · Latest
03 · In this section
Leads and enquiries · 4 min readUsing WhatsApp for enquiries without losing track of anyoneWhatsApp is where property conversations happen, and also where leads quietly disappear. A few simple habits keep every enquiry visible, even as your team grows.
Leads and enquiries · 4 min readWhy portal leads cost more than the invoice saysThe portal package is only the visible part of the bill. Your time, shared enquiries and visibility that stops when you stop paying all belong in the sum too.
Leads and enquiries · 4 min readA follow-up schedule for leads who don't answer the first timeA buyer who misses your first call is usually not saying no. They are in a meeting or on the road. Here is a two-week schedule that keeps trying without becoming a nuisance.
Leads and enquiries · 4 min readQualifying a buyer on the first call without sounding like a formYou need to know the budget, the timing and who decides. The buyer needs to feel heard, not processed. Here is how to get both from one short call.
Leads and enquiries · 4 min readWhy the shortest enquiry form winsEvery extra box on an enquiry form is another reason to give up, especially on a phone. Here is what to ask, what to leave out, and how to test your own form today.
Leads and enquiries · 4 min readTurning an enquiry into a booked site visitA good first call is only half the job. The other half is a visit that is booked, confirmed and actually happens. Here is how to make each step more likely.
Leads and enquiries · 4 min readGetting sellers, not just buyers, to contact youBuyers follow listings, and listings come from sellers. Here is what owners look for before they call a broker, and how to make sure they find you.
Leads and enquiries · 4 min readKnowing which lead came from whereIf you do not know which enquiries came from the portal, the website or a referral, you cannot tell what is worth paying for. A simple habit fixes that.
Leads and enquiries · 4 min readHandling enquiries from NRI buyers across time zonesAn NRI buyer in Dubai or New Jersey cannot drop by for a site visit, and may be asleep when you call. Here is how to work with them properly across time zones.