Every one of these is a different page, not a different colour
Most platforms sell a dozen skins over one layout. These change the page itself — what sits above the fold, how the masthead is set, whether listings are a ruled list or a photo card or a dense index, and how much of the argument photography carries. Each one below has a working site behind it, with a real business, real stock and real numbers. Open a few.
Switching theme later is free and takes a second — your listings, leads and branding are untouched.
Start here
The reference setting. A serif beside a sans, three plates over a ruled register, hairlines carrying the structure.
- Above the fold
- Headline beside a photograph
- Listings
- Ruled list
- Photographs
- Three
- Type
- Fraunces · Inter
Best for: Builders and developers, and anyone unsure where to start · The demo: Building landmark residences in West Pune
The same page with the photography turned up: five matted plates before the register begins.
- Above the fold
- Headline beside a photograph
- Listings
- Ruled list
- Photographs
- Five
- Type
- Plus Jakarta Sans
Best for: Brokerages with pictures worth showing · The demo: Trusted property advisors in Pune since 2009
Volume brokerage
A property gazette: no photographs anywhere, a locality index above the fold and a ruled stock list beneath — for the firm whose credibility is its record, not its camera.
- Above the fold
- An index of areas
- Listings
- Tight list
- Photographs
- None
- Type
- Zilla Slab · Public Sans
Best for: High-inventory city brokerages with a long record and ordinary photography · The demo: Resale flats and plots across Indore, on record since 2004.
A search field on empty paper, two hand-picked plates, then everything else as a dated ledger — for the agency whose buyers arrive from a WhatsApp forward already knowing their area and budget.
- Above the fold
- A search box on empty paper
- Listings
- Dated list
- Photographs
- Two
- Type
- Archivo · IBM Plex Sans
Best for: Busy brokerages selling over WhatsApp, with two good photos and a hundred ordinary ones · The demo: Flats in Vesu, Adajan and Pal, Surat. Answered on WhatsApp.
Builders and developers
A tender document: no render above the fold, just a dense schedule of projects with configuration, possession quarter and RERA in the first screen.
- Above the fold
- A schedule of projects
- Listings
- Two columns
- Photographs
- None
- Type
- IBM Plex Sans · Mono
Best for: Developers with 6–15 live projects whose buyers compare on possession date and ₹/sq ft · The demo: Residential and commercial developer, Ahmedabad since 2007
A launch campaign on dark ground: one full-width impression captioned like a museum plate — artist's impression, RERA, possession — with the phases now releasing set beneath.
- Above the fold
- One wide impression
- Listings
- Ruled list
- Photographs
- Four
- Type
- Instrument Serif · Archivo
Best for: Builders putting real money behind one or two tower launches · The demo: Tower developer, Noida and Greater Noida West since 2011
Land, plots and commercial
A dark availability board with no photographs at all — every space is a ruled row of figures you scan down a column, the way a leasing desk actually works.
- Above the fold
- An availability board
- Listings
- Two columns
- Photographs
- None
- Type
- Barlow Condensed · Plex
Best for: Office, retail and industrial leasing desks and IPC-style brokerages · The demo: Commercial leasing and tenant representation across Gurugram
The layout plan runs full width with a survey-number caption beneath it, the approval line sits permanently under the logo, and every parcel is entered as a schedule of property.
- Above the fold
- The layout plan, full width
- Listings
- Ruled list
- Photographs
- Three
- Type
- Alegreya · Public Sans
Best for: Plotted-development promoters, farmhouse and land sellers where approvals close the sale · The demo: Approved plots, farmhouse and NA land around Hyderabad
PG, co-living and rentals
An availability board, not a brochure: a locality index with free-bed counts above the fold, one newly listed room beneath it, then every room as a dense ruled list.
- Above the fold
- Vacancies by area
- Listings
- Two columns
- Photographs
- One
- Type
- Barlow Condensed · Karla
Best for: PG and co-living operators running five to forty houses in one city · The demo: PG and co-living houses for students and working people, Coimbatore
Warm and dense, availability-led, and the only theme with any corner radius at all.
- Above the fold
- Headline beside a photograph
- Listings
- Tight list
- Photographs
- None
- Type
- DM Sans
Best for: Small PG and rental operators · The demo: Comfortable PG & co-living near Kothrud
Luxury and boutique
A near-blank sheet with a centred letterhead and a typeset list of instructions — for firms whose best properties are never advertised and often never photographed.
- Above the fold
- A headline, alone
- Listings
- Ruled list
- Photographs
- None
- Type
- Cormorant · Public Sans
Best for: Private brokerages and buying advisors with 5–20 off-market instructions · The demo: Private buying advisory for central Delhi, by referral since 1998.
A standing strapline in the masthead, one wide photograph carrying the headline, then the houses set as plates on limewash — for a practice with nine properties and a story behind each.
- Above the fold
- One wide photograph
- Listings
- Ruled list
- Photographs
- Five
- Type
- Newsreader · Karla
Best for: Restoration firms and heritage specialists with 8–15 houses and a photographer on retainer · The demo: Restoration and sale of Portuguese-era houses in north Goa
The photography runs full width and the type gets out of its way — five plates before a word of prose, then a dense back-of-book index for everything else.
- Above the fold
- One wide photograph
- Listings
- Two columns
- Photographs
- Five
- Type
- EB Garamond · Plex
Best for: Boutique developers and villa specialists with 5–12 trophy properties and real photography · The demo: Boutique villa developer, Alibaug, Maharashtra
Dark, roman-numbered, a single plate. The theme that says the least, which is the point.
- Above the fold
- Headline beside a photograph
- Listings
- Ruled list
- Photographs
- One
- Type
- Marcellus · Inter
Best for: Luxury inventory, minimum noise · The demo: Private residences in South Mumbai and Alibaug
NRI and advisory
No photograph above the fold — a headline, a coverage index, then a dense schedule of properties on night-blue ground, built to answer a remote buyer's questions before it tries to seduce them.
- Above the fold
- Where we operate
- Listings
- Two columns
- Photographs
- One
- Type
- Epilogue · Spectral
Best for: NRI-focused advisors whose clients decide on carpet area, RERA and possession, never on a hero shot · The demo: NRI property buying advisory, Kochi, Kerala
Shopfront — photo cards, loud price
Search before anything else, then thick photo cards carrying beds, baths and area. Named for the market square, and built like one.
- Above the fold
- A search band, then cards
- Listings
- Photo cards
- Photographs
- Cards
- Type
- Sora · Inter
Best for: High-street brokerages with resale and rental stock to search · The demo: Plots, flats and villas across Mysuru since 2011
One wide photograph across the top, a loud price on every card, and a trophy shelf underneath.
- Above the fold
- One wide photograph
- Listings
- Photo cards
- Photographs
- Cards
- Type
- Playfair · DM Sans
Best for: Firms marketing named projects and premium stock · The demo: Havelis, farmhouses and city plots across Jaipur
A rotating shopfront window over lean cards, backed by the newspapers that wrote about you.
- Above the fold
- A rotating shopfront
- Listings
- Lean cards
- Photographs
- Cards
- Type
- Lora · Karla
Best for: Advisory practices and channel partners with press to show · The demo: Backwater homes and apartments in Kochi
Project-led — status tabs, unit tables
Project photography across the top, status tabs carrying live counts, and wide two-up project cards with a price range.
- Above the fold
- Projects, by status
- Listings
- Project cards
- Photographs
- Cards
- Type
- Archivo · Public Sans
Best for: Developers with several projects running at once · The demo: Delivering on time in Bengaluru for two decades
A dark ground with a looping hero film, so the photography carries all the colour. Prices read “from”.
- Above the fold
- A looping film, dark ground
- Listings
- Project cards
- Photographs
- Cards
- Type
- Space Grotesk · DM Sans
Best for: Premium developers whose renders deserve the room · The demo: Tall buildings, west Hyderabad
One launch, one scrolling page. A pipe-delimited facts line in the hero, anchors instead of a menu, no prices on cards.
- Above the fold
- One launch, facts in a line
- Listings
- Anchored page
- Photographs
- Cards
- Type
- Playfair · DM Sans
Best for: A single project microsite for one launch · The demo: One project. Forty-eight homes. Bavdhan, Pune.
Bed-led — sharing prices, availability
Locality tiles with live bed counts, sharing types with from-prices, and meals stated in the rent.
- Above the fold
- Areas, with free-bed counts
- Listings
- Room rows
- Photographs
- Thumbs
- Type
- Epilogue · Plus Jakarta
Best for: Full-service PG operators with houses across one city · The demo: Co-living near Manyata and Whitefield
Bookings run through a person: the headline sits beside a two-field form rather than a filter panel.
- Above the fold
- A headline beside a form
- Listings
- Room rows
- Photographs
- Thumbs
- Type
- DM Sans · Karla
Best for: Operators who close on a phone call, not a search · The demo: Co-living in Baner, Wakad and Hinjewadi
Room type leads, no meals claims, and a dense photo-free ledger built to be scanned.
- Above the fold
- Rooms by sharing type
- Listings
- Dense rows
- Photographs
- None
- Type
- Public Sans · Inter
Best for: Co-living and managed rentals with sixty units or more · The demo: Sixty-four rooms across Chennai
We will pick for you
Tell us what you sell, roughly how many properties you carry, and whether you have photographs worth showing. That is enough for us to choose — and to change our mind after you have seen it.
Talk to us