01 · The journal
For brokers, builders and PG owners · India
Running the business
Practical guides, written for the people who run property businesses rather than for other marketers. No page-one promises, no invented statistics. What to do this week.
02 · Latest
03 · In this section
Running the business · 4 min readWhat a property website should actually costQuotes for the same website can range from free to a small car loan. What actually drives the price, what the first invoice leaves out, and how to compare fairly.
Running the business · 4 min readChoosing a domain name for a real estate businessYour domain goes on every visiting card and hoarding for years. How to pick one people can spell after hearing it once, and why it must be registered in your name.
Running the business · 4 min readOne-time build or monthly subscription: which suits a brokerPay once and look after it yourself, or pay monthly and let someone else. Neither is a trick. How to tell which one suits the way your office actually works.
Running the business · 4 min readWho updates the website? The question nobody asks before buyingMost property websites do not fail at launch. They fail four months later, when sold flats are still listed. Decide who updates yours before you pay for it.
Running the business · 4 min readGiving your team access without handing over the keysOne shared password, stuck to the office monitor, used by everyone. How to give each person only the access they need, and what to do the day someone leaves.
Running the business · 4 min readWhy enquiry emails land in spam, and how to fix itA buyer fills in your form and the alert goes straight to spam, so you never see it. Why that happens, in plain words, and the fix that sorts out most cases.
Running the business · 4 min readWho owns your leads and listings if you switch providersNobody plans to leave their website provider, but providers close and prices change. What should be yours to take with you, and what to ask before you sign.
Running the business · 4 min readThe first 90 days after your property website goes liveLaunch day feels like the finish line. It is the start. A practical plan for the first three months, and an honest view of what to expect from Google in that time.
Running the business · 4 min readTen questions to ask any website provider before you payBefore you pay anyone to build or run your property website, ask these ten questions. Good providers answer them easily. Vague answers tell you what you need to know.